From Lisbon to the World: HAVI TechHUB’s Bold Bet on Digital Innovation to Transform Supply Chains

The way supply chains operate, deliver value, and evolve is changing at an unprecedented pace. Increasing macro- and microeconomic volatility, evolving consumer expectations, and rapid technological advancement are forcing companies to rethink how they function, create value, and grow. At HAVI, we are meeting this challenge with a bold investment: the creation of a technology hub in the heart of Lisbon, Portugal.

HAVI TechHUB was born from our commitment to transformation. Our mission is simple yet ambitious: to build a supply chain that is not only faster, more efficient, and cost-effective—driven by our #FasterBetterCheaper innovation mantra—but also smarter, more sustainable, and more resilient. Achieving this transformation takes more than just technology. It requires an optimistic mindset—a “glass half full” perspective that sees opportunity in uncertainty and disruption potential in every challenge.

Headquartered in Lisbon, the TechHUB plays a central role in this strategy. With end-to-end visibility and connected insights as key competitive advantages, we are integrating internal and external data sources—both transactional and unstructured—to drive predictive analytics and informed decision-making across the organization. This enables smarter logistics, optimized planning, and more agile responses to customer needs.

But our ambition goes beyond data. We are raising the ceiling of what’s possible with cutting-edge intelligent automation capabilities, while simultaneously raising the floor by modernizing our tech infrastructure, application ecosystem, and cybersecurity standards. At HAVI, technology is no longer just a support function—it is now a strategic driver of performance, innovation, and growth.

We know that a transformation of this scale is only possible with people at the center. That’s why we chose Portugal—a country with a rich heritage of innovation, a global mindset, and one of Europe’s most promising talent pools. The energy, creativity, and technical excellence of Portugal’s tech community are exactly what HAVI needs to thrive in a fast-paced, highly competitive world.

At HAVI TechHUB, we’ve created an environment where experimentation, co-creation, and autonomy can thrive, because we genuinely believe that innovation happens when extraordinary people do extraordinary things for extraordinary clients. Our agile, multicultural teams work with purpose and deliver technology solutions that elevate global operations and create real, measurable impact.

Portugal plays a vital role in this journey. Its vibrant talent ecosystem, strategic location, and spirit of openness and collaboration make it the ideal place to lead global tech transformation. From Lisbon, we are not only accelerating our own evolution—we are building bridges across continents, cultures, and industries. Our partnership with AmCham Portugal is just one example of how we are strengthening these connections and embracing a transatlantic mindset.

Looking ahead, our ambition is not just to keep up with change—but to lead it. We believe that while technology is the epicenter of transformation, it is human creativity and collaboration that set the direction. That’s why we continue to invest in talent, in partnerships, and in a culture that dares to think big—together.

From warehouse automation and logistics center innovation to predictive planning in the back office, every advancement we make is rooted in our purpose: connecting people to the products they love in smarter, faster, and more responsible ways. At HAVI TechHUB, transformation is not a one-off initiative—it’s our way of working. And as we shape the future of global supply chains, we do so with vision, collaboration, and continuous innovation.