Workshop

The Company of the Future: AI, Agents, and the New Digital Workforce

From Concept to Implementation

26 February | Hyatt Regency Lisbon

Partnership: Salesforce

AmCham Portugal hosted a workshop focused on the impact of Artificial Intelligence on organizational transformation, emphasizing the preparation of companies for a new, secure, and sustainable digital workforce.
The session featured Fernando Braz, Portugal Country Leader at Salesforce, and Tiago Esteves, Principal Solution Engineer.

Throughout the workshop, the rapid evolution of AI was highlighted—shifting from a support tool to a true digital workforce capable of operating autonomously, scaling processes, and transforming business models. The message was clear: “AI is inevitable.”

Data plays a central role in this strategy. Without high-quality data, AI cannot deliver value. In this context, the importance of integrating cloud, data, and artificial intelligence in a structured and secure manner was emphasized.

The first wave of virtual agent implementation has occurred in customer service, directly improving operational efficiency and customer satisfaction, while also extending to sales pipelines and accelerating commercial processes.

According to data shared during the session, 84% of CIOs believe AI will be as transformative as the Internet, with the potential to generate a significant impact on the global economy by 2030.

The workshop also addressed challenges related to privacy, security, and governance, underlining the need to embed these principles from the design stage of AI solutions.

The conclusion was unequivocal: Artificial Intelligence will transform every company, impacting revenue growth, cost reduction, customer satisfaction, and time-to-market.

About the Event

The way companies create value is changing rapidly. AI has evolved from a mere support tool into a true digital workforce, capable of acting autonomously, scaling operations, and transforming business models. It is a decisive accelerator of productivity and competitiveness.

This workshop went beyond technology, focusing on leadership, decision-making, and readiness for a new business paradigm, helping companies prepare for a secure and sustainable digital workforce.

Speakers

• Fernando Braz, Portugal Country Leader, Salesforce

• Tiago Esteves, Principal Solution Engineer, Salesforce

Agenda

• 09:00 | Welcome Coffee, Registration & Executive Opening

• 09:15 | Artificial Intelligence: State of the Union

• 09:25 | The Rise of the Digital Workforce

• 10:05 | Inside the Agentic Enterprise

• 10:35 | Implementation Playbook

• 10:50 | Q&A and Closing

Target Audience:
Business leaders, executives, and decision-makers, as well as heads of business units, who aim to anticipate the future, make informed decisions, and position their organizations for growth in a world increasingly driven by intelligent agents. IT managers, innovation, and digital transformation leaders will also benefit from insights on leveraging AI strategically.