The Opinion
by Fernando Reino da Costa, Presidente & CEO of Unipartner
Digital Innovation as a Pillar of Business Growth: 10 Years of Transformation with Unipartner
We live in an era where digital innovation is no longer an option but a strategic necessity. Organizations that thrive are those that understand that technology is not merely an operational support, but a true driver of transformation, productivity, and competitiveness. Artificial Intelligence (AI), in particular, has established itself as one of the main catalysts of this change, enabling more informed decisions, more efficient processes, and more empowered teams.
Over the past few years, we have witnessed a genuine revolution in the way organizations operate. AI is already a reality shaping the present, from algorithms that optimize supply chains, to predictive models that anticipate customer behaviors, to virtual assistants that enhance user experience. The examples are countless and transversal across all sectors and industries, always with the same goal: increasing organizational value through purposeful digital innovation.
At Unipartner, this vision has been the cornerstone of our journey. This year, we celebrate a decade of existence, and with it, a path marked by continuous innovation. We have tripled in size since our foundation, not only in business volume and scale, but above all, in impact. Our multiple recognitions as a strategic Microsoft partner, including distinctions such as “Partner of the Year” and various Microsoft technology specializations, attest to our technical capability and commitment to excellence, not only within our own operations but also in the support we have provided to more than 300 large organizations since 2015.
But more than awards, what truly defines us is the journey we have shared alongside these hundreds of organizations, across multiple industries and sectors. We have supported companies in their digital transition, helped institutions become more agile and resilient, and ensured that technology became a true enabler of value. This accumulated experience allows us to state with confidence that digital innovation is, above all, a matter of vision and execution.
Working smarter is the new paradigm. It is no longer just about doing more with less, but about doing better with greater intelligence. AI enables the automation of repetitive tasks, freeing up time for higher-value activities; it allows real-time analytics to support strategic decision-making; and it fosters a data-driven organizational culture, where knowledge is shared and amplified.
In this context, leadership plays a crucial role. It is essential to foster a culture of curiosity, experimentation, and continuous learning. Technology evolves rapidly, but it is people who make it meaningful. Investing in digital skills, promoting collaboration among multidisciplinary teams, and aligning technological goals with the organization’s strategic vision are fundamental steps to ensure that digital innovation is not just a trend but a sustainable competitive advantage.
As we celebrate our 10th anniversary, we reaffirm our commitment to this vision, looking to the future with great ambition to transform and innovate. Because the future belongs to those who know how to seize the present. Today, we have at our disposal a broad range of technologies, ready to be implemented and capable of generating immense impact. Leading this path means building the future with vision and action. Less than three years ago, few would have believed that OpenAI, and Microsoft’s subsequent investment, could scale so quickly and generate the invaluable momentum we are witnessing in the business landscape.
The next decade remains a great unknown. In the coming 10 years, innovations will emerge that we cannot yet imagine. The organizations that will thrive are those able to act with agility, adapt quickly, and use these opportunities to create real value.
We believe the next decade will be marked by an even greater acceleration of digital transformation, and at Unipartner, we are ready to continue leading this journey alongside our clients.
Because to innovate is not merely to create something new. It is to transform what already exists into something better. And that is, perhaps, the greatest achievement we can celebrate.